Facebook is to marketing what space was to man – a vast frontier which is dangerous, yet lucrative. There are untapped resources in both places, virtual and astronomical. To be able to take advantage of marketing on Facebook, you have to know what it takes to find success, and this article explains it all.
Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification. Posting too much is not a good thing either since many people will read it as desperation. Do your best to find the proper balance.
A simple way to start a conversation with your Facebook fans is to respond to the feedback they leave on your page. You have to not only watch your page, but also messages which include your name with an @ symbol (like @Microsoft.) When it is someone complaining, you must reply immediately.
When someone sends you a message or comments on your page, reply to it. If a person has taken the time to reach out to you, thank them for their time and answer any query they have as quickly as possible. Share links to your site or FAQs page to help answer common questions.
Make regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business’s purpose for the Facebook page, and stick to it.
Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.
Try posting to Facebook at different times during the day. If you have a habit of posting at the same time every day, you may not know if there are better times to get engagement. Every target audience is different, and what works for one time-wise might not work for another. Try posting at multiple times during the day to see when your audience is the most active.
When you market your business on Facebook, you could struggle to get started. One simple way to get the ball rolling is to place a Facebook button somewhere prominent on your website. This will give people a simple way to connect with your company and it is not very intrusive. When they “like” your business on Facebook, you will be able to easily update them on happenings in your business.
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Facebook is more effective if you use it as a connection builder, so do not use it the same way you would use a direct marketing tool. If everything you post is marketing related, you may lose a lot of fans. People tend to be more interested in your business as a whole, and they don’t want to be feel like you are spamming them.
Figure out the best time for your Facebook posts. You will get more attention for your updates if you post them when your subscribers are checking Facebook. You could for instance share updates around noon if your subscribers are likely to check Facebook during their lunch break or share your updates during the evening.
You can use contests and competitions to help get likes for your business page. The reward can be a valuable free sample to a random participant. This should get you lots of new subscribers and provides an additional opportunity for your winner to check out your prize.
If your Facebook marketing campaign has stalled, launch a new contest. Announce your intentions to your friends and email list members and make it something exciting. Word will catch on quickly that you’re up to something interesting and that will create a social media buzz around your business. You will reignite the interest of your old customers and sign-up new ones as well.
Do not use your official Facebook page to stay in touch with your friends or relatives. Make sure everything you share on your official page is related to your products and will interest your audience. Create a personal profile so you can stay in touch with your friends and family.
As with any other marketing campaign, in Facebook marketing, it is essential to know your target audience. You will never increase your sales by posting content that your target demographic has no interest in.
While you want to remain professional anytime you are posting on Facebook, you should still let your readers see that they are dealing with a real human. Show your personality and feel free to express true emotions. If they feel like you are robotic and stoic, they will be less likely to want to deal with you.
Allow your subscribers to get to know you better. Your subscribers might feel more comfortable about sharing content with you and interacting with your campaign if they know who is behind your posts. Share some pictures of yourself at work or launch a video blog so you can address your audience directly.
Remind your fans of your gratitude every now and then. Write a fun poem about them or send them holiday greetings. They can also get an entry into a giveaway or a coupon.
With all of these tips in mind, prepare to begin your Facebook campaign planning process. Sit down and get to work creating goals, figuring out your target audience and deciding why you’re doing what you want to do. Once you have the answers, you’ll be ready to reach for success.