These days, social media has become an important part of everyday life. That is why businesses are now using it as a part of their marketing strategies. Facebook is by far the most popular medium for this, so why not learn how you can use Facebook marketing to grow your business. Read on and learn.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
Create a contest on your Facebook page that only fans of your page can participate in. This will make them excited to come to your page. They may even tell family, friends, or co-workers, meaning you will have more visitors coming to your page. Of course, more visitors means more business!
Building a fan base is the first step in marketing through Facebook. Wait on marketing your products until you have a fan base. Large numbers of fans will cause the rate of conversation to skyrocket.
Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great.
Facebook has become almost a second website for many businesses. After being of Facebook for a number of years and comparing traffic results from Facebook and to the official business website, many businesses are finding they have more Facebook traffic than they do on their home website. This is a great way to expand your presence on the Internet.
Like your customers back. Facebook is often a reciprocal community. You like someone, they notice you, and then they like you back. Don’t just wait for someone to discover you. Look for your target audience and take the first step in liking them. That’ll get you the introduction that you need.
Post status updates on a regular basis. In order for your page to be seen, you will need to post things, such as status updates. These status updates should be relevant to your company and not random things that your audience will not care about. Try to post something at least every day or two.
Create a posting system for your day. Consistent posting is probably the biggest thing that you can do for your Facebook marketing, but if you don’t have a plan, it’s easy to forget to do it! Add this posting to your daily to do list, and never go a day without doing it.
Work on responding to all comments left on your page. The same goes for messages you get in your inbox. It’s going to take lots of effort and time on your part, but your subscribers are sure to appreciate a personal touch.
Your Facebook page should look like it is related to your webpage. Keep the same color scheme on your page. Visual cues make branding easy. If it is totally different, it can be confusing.
Your profile should be updated regularly. When things change with the business, make sure that is reflected in the profile page. Keeping everything current helps your customers know what is going on. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.
Ask customers to submit reviews and post them on your wall. People interested in your wares will want to know what others think. The reviews of past or current customers can help others make purchasing decisions.
Keep your goals realistic. It will take time to acquire thousands of fans. Set a goal of reaching maybe fifty or so fans the first month. As time goes by and word of your page gets around, you will gain more fans at a faster pace. A realistic goal will keep you from becoming discouraged.
If you want Facebook fans to have more faith in you, it is necessary to show them that they actually matter to you. Visit the pages of your fans every once in a while and don’t hesitate to share something useful you see there. This will make them more confident in your ability to give them what they want.
Never make the mistake of starting a Facebook page and thinking that it will run itself. It takes a lot of hard work to create a solid fan base on Facebook, so only begin a page if you expect to see it through. If it is more than you can handle, you should look for other ways to market your business.
Whether you want to increase the number of high quality fans on your page, or skip the page entirely and just advertise to the users of Facebook, Targeted Ads are the way to go. You can select the criteria you want the users to meet, pay a fee, create an ad and watch leads turn into conversions.
Every once in a while, hold a giveaway on Facebook! Nothing will boost your marketing efforts faster than freebies nor spread your company’s message further. Give short notice to the promotion, creating a rapid-fire response that will spread through social media pages at the speed of light. You’ll find yourself with a lot more prospective customers when it’s all over!
Don’t make a bunch of Facebook posts all at once. Space the content out, and it will be a lot more effective. When folks have excessive information to wade through, they might miss the things that are actually important to them.
As was mentioned earlier in this article, Facebook is a popular marketing tool for growing any business. Make sure you implement the advice mentioned above as you get ready to take your business to the next level. The time and effort you put in initially will pay off later on down the road. Good luck!