If you are running a successful business, you may have already used many of the marketing techniques out there. But if you haven’t used an email marketing campaign, you could be missing out on greater success. Here are some effective ways to market your business through email, so you can leave no stone unturned in your quest for excellence.
Only send emails to people that you know. Sending messages to those who do not have any prior relationship with the company or your offerings may give the appearance of spam. They’ll be wondering if they know of you from somewhere and whether they care about what you’re attempting to sell to them. This may cause them to simply delete your email, which is just a waste of your time.
Before using email marketing, create a test email and send it to a friend or family member. Your loved one can see how the email looks and give you feedback. This way, if any changes need to be made, you can do it before sending the emails out to customers.
Don’t send important information out around a major holiday. People generally don’t spend as much time on the Internet during these major holidays, so they may never open your email, or open it too late to take advantage of your offer. There are always going to be exceptions to any rule. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Beware of including attachments to your email marketing! Mass emails with attachments are instantly suspected as spam by most spam filters. As well, these days many types of computer malware and viruses are carried in email attachments, and people are aware of this. Your email is in jeopardy of being immediately deleted when they see an attachment without even being read.
Provide an incentive with each email you send to your customers. They are more likely to conduct business with you when they have a reason to do so. As an example, give them free shipping when they order more than $50 worth of merchandise or services directly from a link on your site.
Make sure that none of the really important information in an email is conveyed through an image file. There are lots of emails that don’t show pictures automatically. Your emails can seem unreadable and unattractive if they rely too much on pictures. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
From time to time, change up the format of your emails. Try a plain text email if you typically send them in HTML format. If you write it well, you can create a nice emotional connection between your company and the newsletter readers.
Rather than purchasing or renting a mailing list, build your own from the ground up. You can do this by including opt-in forms on your website, gathering business cards at conventions or other industry events, and encouraging your subscribers to share your emails with others, which can garner even more subscribers.
Write your email marketing campaign content for human beings, not software. If the text is authentically intended for human reading, you do not need to worry about spam filters eating your messages alive. Do not get cute or overly creative with your vocabulary in an attempt to avoid spam filtration.
There are zombie email addresses, and people do sell them. This not only wastes your time, but it keeps your messages from getting to the right targeted customers. Make sure you know what you are getting into, and make sure you are sending messages to people that could actually do business with you.
Write good content in your emails. Do not copy something, whether from another site or your own, directly into your email. Emails are not like web pages; they must be short and concise to hold your reader’s attention. That said, the content must be well-written, grammatically correct, and free of spelling errors.
Use your email marketing campaign to offer customers a personal perspective of your business. Tell a story about how you got started and why you are passionate about your business while giving them a special promotion or offer. It will build trust in your clients and make them more apt to make a purchase from you.
Send birthday greetings to each subscriber. Include an optional field on your opt-in form for subscribers to share their birthday and send automated greetings. This easy step can make customers feel good, particularly if there’s a discount or promotion included with their greeting.
Place important copy and call to action on the left-hand side of the images in your emails. Studies have shown that customers respond more strongly to copy that is written to the left of the images in an advertisement. Links to follow should be placed next to images, not below them, in order to grab best the customers’ attention.
After about nine months, ask your subscribers to re-confirm their wishes to receive emails from you. Retention can be tricky, but those on your email list will appreciate you asking, and will be less likely to unsubscribe. The re-confirmation process will also let you know which readers are loyal to you.
When you send emails to your email newsletter list, be sure that relevant logos and branding are apparent. Since your email subscribers will already associate your brand colors and logos with your business, it’s important that they be included. Consistent style and design between your emails and your website will reduce the odds that subscribers will delete your emails.
When creating an email list, create it organically. Avoid buying or renting lists. Your list must be built out of people who truly want to receive your emails, such as those who subscribe to them on your website. This will ensure that your list is fresh and pertinent, which can go a long way toward increasing your sales and expanding your business.
Being the best means using all the tools and methods available to you to build your company. If you use the tips laid out in this article, you have a good chance of being the best. Make sure to use these to craft an email marketing campaign you can be proud of.