When marketing is your business, you need Facebook as your partner. No place else can you get the massive exposure to potential customers at such minimal costs. If you aren’t yet using Facebook as your number one marketing tool, the following article will show you why you should be and how to do it.
Take the time to fill out your Facebook profile with useful information and more details about your brand. Add a link to your website and write a brief description of your brand or products. Use a visitor counter to get an idea of how many visitors follow this link to access your homepage.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
Do not sign up for a Facebook account and expect the name of your brand to speak for itself. Even if the brand you are marketing is fairly well established, you still need to do work to make it even more popular. Failing to do this may result in you losing some of your fans.
All content on your site should be easy to Like and Share on Facebook. It should also appear in shortened form with a link on your Facebook wall. If people are able to share your content with their followers, you’ll find that your reach begins to expand exponentially, and so will your profits.
While you want to advertise your products, this should not be the only content that is present on your Facebook page. You should share any information that you feel is relevant to your business. If people think that making money is your only goal, they will be hesitant to work with you.
Do not let the excitement over your page die down. Commit yourself to updating at least a few times a week. If you do not, your followers are going to feel neglected and they probably will not follow you or your products as passionately. Once you set up a page, you have to be committed to its maintenance.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.
Consider using Facebook advertising. By paying for Facebook ads, you can reach a larger audience by targeting specific demographics. This can get your Facebook page a lot of attention, and that’s important. Try it out for a while and then cancel it if it does not seem to be working.
When you post something, one of your intentions should be to elicit responses from your community. Therefore, think about each post and figure out how to phrase things so that people will want to comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this.
Keep track of how your page is doing. Monitor your Facebook page’s traffic. What sort of posts and content seem to get the most attention from your customers? Take note of what really seems to interest people and what doesn’t. Keep track of this information so that you can better plan for the future.
Never, ever buy Facebook fans. There are a lot of opportunities to do so out there, but do not be tempted by them. While you will see a spike in the number of likes your page receives, it will have no bearing on making your brand more popular or increasing your sales. Instead, take things slow and steady and gain real, loyal followers. Quality is more important here.
Do not constantly share business related posts with your audience. While some people may want to hear this type of information regularly, others may find it quite boring. You should try your best to focus your postings on your products, and post less about the way your business actually works.
Those who use Facebook as a marketing tool need to make sure there are ways to interact with potential consumers. By design, Facebook is a social network. Most people use Facebook to communicate and share with others, so make sure that you are providing a means for you to have two-way conversation with others. Brainstorm about your brand’s specific aspects which are inherently social. If you create engaging content around these aspects, people will want to share it with their friends.
Keep your followers updated regularly on Facebook. This isn’t the same as posting five times daily, but do regular updates. If your content is interesting, they’ll continue to read it.
Do not use the Facebook Update tool too often. That allows you to send direct messages to everyone that follows you. Only use it for real news events that are important to your followers. Your customers will lose interest in your campaign if you use updates to share promotional offers instead of helpful information.
Make sure that you have complete contact information listed on your Facebook page. This means that you should have your address, phone number, business hours and any other relevant information. You should make sure to include an email address on the page in case someone wants to contact you off of Facebook.
Marketing is a fast-paced, high-pressure business and fortunately for you, Facebook is making it a lot easier. Use the advice from this article to get your profile up and running and watch the results! By putting just a few minutes into your campaign every day, you can reach thousands of new customers and get business booming.