Using Facebook to market your products is an excellent way to provide your audience with quality content and interact with customers. This platform could help you boost your sales and make your brand more popular. Keep reading to learn more about Facebook and how you can use this site to market your products.
If you’re using tabs as part of your marketing campaign, make sure the most important tabs are at the front of the list. Under your tabs is a link marked “Edit”, you can click that and then reorder the tabs, placing your most important tabs, such as Promotions, at the front.
Think of Facebook as a dialogue. A lot of people when they begin Facebook marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Facebook is a social medium. You need to be social.
If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.
See if you can get your users to speak with you and each other too. If someone starts a conversation about something you’ve posted, let them continue talking. If you police your page and stop conversations that your followers are enjoying, they may resent you. But, don’t hesitate to jump in if the content becomes mean or offensive.
When it comes to marketing on Facebook, there are both good and bad practices that can or shouldn’t be used. You can see lots of instances where people are getting it wrong or getting it right. You can learn as much from others’ mistakes as you can from their successes. Knowing what to avoid is valuable knowledge.
Engage in conversations taking place on your business’s Facebook page. Get your followers talking to one another. Pose a question for them to answer or pick a topic of conversation. Take part in the conversation once you get a few reactions. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Put a face to your name. You will find that your fans will appreciate knowing exactly who they are talking to when you communicate on your page. Add a picture of yourself so they know who you are. You may even choose to share some information about who you are, too.
Be strategic about when you post. Every target audience is different in terms of the time they have to surf social media sites during the day. If you are posting at 9am, but your audience tends to surf at night, then you are missing out on golden opportunities to build communication and community with these people. Post when your audience tends to be around.
Before you launch a Facebook marketing campaign, prioritize your marketing goals. It’s important that your profile have a message and focus on targeting a specific action. For example, use it to increase sales with frequent promotions or to get people to buy a specific line of products. A general profile will not generate that much excitement, but one that buzzes with activity will!
Keep in mind that a lot of Smartphone and iPhone owners have access to Facebook on their phone. You could share link to your mobile website on Facebook or encourage your subscribers to share pictures taken with their phones, for instance while visiting your store or when testing your products.
Do not be too serious on Facebook. You can be a professional and still take a light-hearted approach to things. You will get much more interaction with your followers that way, and people will also feel more like they can identify with you if you are not so stiff all the time.
Remember to keep questions you ask in order to engage your readers simple on your Facebook page. Although you want to keep it interesting, the simpler a question is to respond to, the more people will do so! Posing a query that needs only a one or two word answer will garner you the greatest number of reactions.
Reward your loyal fans with Facebook events, promotions and prizes. Give your followers a reason to interact with your page rather than being a passive follower. A contest with even an inexpensive reward can generate interest and inspire your followers to invite their friends and family to your Facebook page.
When you take the time to post to your business Facebook page, make it count. There is no reason to waste your time or that of your fans by posting links to photos of Grumpy Cat or articles which aren’t going to be of interest to the bulk of your readers. Post valuable content only.
Don’t only talk about your company on Facebook. That’s the biggest problem most companies have when posting. They tend to just talk about themselves. Know that most of Facebook finds that rather boring. You won’t build an audience that way. Find other things that fit your brand that you can talk about too.
Show your customers that you care by highlighting causes on your wall. This can really build your relationship as they see your business as a caring, kind entity. You can run contests or events which offer a donation to the cause in exchange for a like or entering contact information.
Marketing your products on Facebook should help you generate more sales if you apply efficient strategies. Do more research on your customers and their social networking habits to get a better idea of the methods you should use. Measure the impact of your campaign to make sure your strategies are efficient.