What do you want to do with Facebook marketing? Do you want to create ads which entice people to your website? Would you like to engage your current customers in conversation? Would you prefer to draw in new customers from around the world? Regardless of your goals, you’ll find the tips in this article are priceless.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
If you want learn more about what your fans want, interact with them regularly. Be aware of whatever people post on your page. Many businessmen that are successful have received great marketing ideas that work from the general public. Your fans are your customers, so always listen to them.
Have a discount or a freebie on your Facebook page is a great way to increase followers. People love freebies. Offering a freebie or other discount will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
If you want to target a custom audience, you can do that. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Use Facebook as a customer service tool. Invite customers to send you questions, comments or complaints by commenting on your Facebook page. This is a great way to display your excellent customer service policies. Answer questions in details and offer refunds or new products right away to the customers who complain.
Once you create a Facebook account, it is very important for you to be quite active. If you never post any content, how can you expect people to remain interested. Videos, pictures and regular postings are just a part of what you will need if you want to do well on Facebook.
Always integrate your Facebook page with your website. The look and feel of the Facebook pages needs to match your website and other social media accounts. If your website is primarily red with custom graphics, use the same graphics and colors on your Facebook page for a more authentic look.
Make sure that you don’t allow your page to become a ghost town. If you don’t have anything to post, go to your page and reply to come of your users’ comments. This will give people the idea that you actually care about then as individuals and their loyalty is important to you.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Cross-promote your Facebook page among the other social media sites in which you are active. Social media is much more than just Facebook, so make sure those on other networks are aware of your presence on the other social media networks. They may not realize that there’s a big conversation going on where they can get more involved!
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
Don’t let Facebook negativity bring your brand down. It’s tough facing negativity. The immediate response, if you follow through, is often defensiveness or negativity in return. That won’t help your Facebook marketing. You need to approach negativity with poise. Take the higher road and respond politely and meaningfully. Your fans will take notice.
Think about joining groups on Facebook that are related to the field that you work in. The more of a presence that you make on facebook, the more people you will end up reaching. As you know, the more people that you reach, the higher your earning potential will be.
Learn all you can about Facebook and figure out how things work on it. The more knowledgeable you are, the easier you will find it to use different features. You can learn things about Facebook that most users are not aware of by visiting the help center of the site. You will find out some things that will put you ahead of the game.
Use Facebook throughout the day and night. Facebook isn’t something that clocks out at 5:00pm. If you are serious about your Facebook marketing, you need to think about how you can engage your fans even during your typical off-hours. If you don’t, it’ll be hard to keep them interested in you for a prolonged period.
When it comes to optimizing your Facebook posts for marketing success, it all boils down to content. If your content is engaging to your customers or non-customers you would like to convert, it will work. If it isn’t engaging, they will ignore it. Play around and test out all sorts of topics to see what works.
Connect your Facebook marketing profile to all of your other business web pages. Use other forms of social media and communications, like Twitter and LinkedIn to establish your brand’s credibility and expose yourself to a wider customer base. By having it all on your main Facebook page, you increase the effectiveness of your marketing efforts exponentially!
Whatever investment you make into marketing on Facebook, you must use what you’ve learned here to make it worth what you pay. Having a solid plan in place first will ensure that your campaign meets the goals you set. The harder you work, the better your outcome will be, so get to work!