How can you bring in new customers on a limited budget? On method for doing so is email marketing. Continue reading to learn all about this method of marketing and how it can improve your sales. This article is here to help you familiarize yourself with the basics of email marketing.
Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers.
To keep your email recipients engaged, use various sequences for different types of readers. For example, if you get an email address from a sale, that customer should receive a very distinctive welcoming email than a reader whose email you received from a lead. If readers aren’t getting what they want from emails, then they simply won’t read them.
Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you don’t have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.
Limit your marketing email messages to only one each week. Your customers are busy and don’t want to be bombarded by too many messages. Once you start sending more than one email per week, you may find that people don’t bother opening them, or even delete them. This is a waste of all your hard work.
Be sure that your landing page lives up to the customer’s expectations. The subscriber is obviously interested in your product if they have clicked on the link in your email. You do not want them to be disappointed by clicking on the link, and finding the page to be other than what they thought it would be.
Use colors and fonts that reflect your business and are easy to view. Even if the content is interesting, difficult to read fonts and harsh colors can cause some customers to reject the email, and possibly future ones as well. Use the same color scheme and fonts for all of your emails.
Make responding promptly to emails your top priority. If a potential customer reaches out to you through email, you ought to do everything you can to reply to them within one day. Waiting longer may cost you the customer, and they may mention the lack of response to others.
No business or website wants to be accused of spamming. Take every precaution you can to protect your company’s integrity. You can do this by adding an opt-in procedure. This means that visitors who subscribe to your email list should automatically and immediately receive an email from your company asking them to confirm their subscription. Add two links to the email – one for confirmation and one to opt out. The customer will be happy to see that extra measure of security and you will have that additional proof that your emails are not spam.
In today’s mobile world, almost nothing will hurt your email marketing campaign more than not making your message and hyperlinks accessible to mobile users. Imagine many people getting your email when they check their phones but not being able to access your site. This would affect your campaign in a highly negative manner.
Apply a consistent and professional color scheme to your email marketing campaign. Nothing will strike a more visual chord in your subscriber’s minds. Think to your personal favorite brands, and their colors come to mind readily. Search your favorite Internet search engine for color schemes, and you can quickly find one appropriate for your industry, or even distinct within it.
To boost your potential customer base, make it easy for your existing subscribers to refer their friends or family members to you. The easier it is for people to share your messages with other people, the more likely it is that they will do so. This means more subscribers and more potential customers.
Implement a double opt in. Sometimes clicking a little box to signify that you want to receive e-mails slips by a person. To eliminate complaints of spam, use a double opt in. Have the person confirm that they wish to receive e-mails by verifying their e-mail or clicking a second button.
Do not depend on images too much. Images can enhance the look of an email; however, the information in your message should be readable, even if the images are not displayed. Many clients will disable images from new email senders for security reasons. You need to ensure that your message will come across clearly whether they see the images or not.
When you offer people the opportunity to opt-in for emails, be sure that your site requires that they double confirm. People may accidentally leave out a letter in the address or type .cmo when they mean .com. These typos won’t happen as much if they enter it twice, which makes sure your emails get to the right spot.
E-mail marketing can be an effective way to receive feedback, and improve your business. Each of your e-mails should contain a link that allows the reader to submit feedback. You can also send e-mail surveys that ask readers what they like or do not like about your business. The information that you receive can be extremely valuable for improving your business, and your e-mail marketing strategies.
Be sure that your emails have more information than a simple sales pitch. Try a newsletter format with interesting company information, or breaking news about the industry. Any email which seems like nothing more than a marketing ploy will lead your readers to opt-out rapidly. The newsletter can be a great sales technique, but only if your customers don’t feel like you’re selling to them.
As this article has shown, email marketing strategies can be used by any business and it can be an effective, yet affordable, way to reach consumers. With email marketing as cheap as it is, there is really no excuse for not using it. Once you apply the tips from above, you will see results.