Marketing is essential for all businesses; surprisingly, a lot of business owners do not have a good understanding of good marketing techniques. One of the best and smartest ways you can market any business today is through email. Here is some advice on how you can excel at email marketing so you can get started today.
Never send out emails that are unsolicited. Your emails may be marked as spam by people who are not interested in receiving them. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Be sure of all the colors you use in your email are neutral. If colors are too bland, the customer may not want to read the article. On the other hand, if the colors are too bright, it could frustrate the reader. Try to stick with neutral colors, like black, gray, and white.
Any content you intend on emailing out should be proofread and edited. It’s essential that your emails or newsletters are correct, especially if you want to appear professional. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Additionally, if you incorporate links within your message, test them for functionality.
In general, do not send important marketing email on or around major holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Yet, there may be exceptions to this. An example of such an exception might be a Black Friday special for 25% off an LED TV.
Use few graphics when creating email marketing programs. Many email clients don’t allow images to load, so sending a highly graphic-dependent message is useless, as many of your subscribers will be unable to make sense of it. Also, your email is likely to end up being sent to junk mail if it contains too many graphics.
Be certain that every recipient of your email messages has indicated a willingness to accept them. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. Many ISPs will put you on a blacklist for following inappropriate email etiquette. This could seriously undermine your efforts and strategy.
Review some real-life spam for pointers on what you should never do. Get a free email address, put it all over the Internet, and see how much spam you receive. See what those emails are doing wrong and then change your strategy. Your brand’s credibility will be boosted if you separate yourself from spammers.
Use passive and active feedback to enhance email marketing efforts. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. However, passive feedback is much more subtle and can even be invisible to your readers. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Check how your emails look on different computers and browsers. Once you have perfected your materials, test them using all major browsers, various email clients and different operating systems, including Linux. The manner in which your email is displayed can vary greatly between different email services, such as Hotmail and Gmail.
Do not send out rough drafts of your content. Write out what you want to say, and then cut the word count in half and rewrite to fit within your new limit. This generates messages that get to the point. Readers want to spend no more than three paragraphs of time reading your message, and maybe not even that.
Balance when you send emails. Sending them too frequently can come across as spam and may cause you to lose readers. Not emailing frequent enough can make the recipients feel like they’ve wasted time signing up for emails that they’re not getting enough of. Remember your goals and audience so you can pick a happy medium for your campaign’s frequency.
Offer a bonus, such as a coupon, discount code, or other freebie, in exchange for signing up for your email mailing list. People love receiving free things. An email address is low in value to the customer but high in value to you as a business. People will gladly trade their contact information in exchange for a 10% discount off their next purchase.
Pay attention to the words and phrases that get the most attention in your industry. This means knowing who your audience is and what they’re looking for. Consumer products sell best when advertised through words such as “new”, while informational products sell better when combined with words like “advice”. Always be sure you know what your audience is looking for and word your copy accordingly.
One way to follow up with customers is with an email, including a discounted coupon offer for their next visit. Be sure to give them a link in the email to the coupon. End the email on a very positive note by explaining that valuable customers will always receive the best prices because you value their loyalty.
Have people use a double opt-in when subscribing to emails from you. Many people type quickly and don’t pay attention to what they’ve written. The double-confirm option will eliminate these typos, and ensure proper delivery of messages.
One tip to enhance your e-mail marketing campaign is to send out regular updates to your customer base, even if not much is happening in your business. These regular updates can be short and sweet. They remind your customers that you are staying busy and want to keep in contact with them.
Making your marketing a success is easy when you set up a smart email marketing plan. Reaching out and getting in contact with your customers will help you build a relationship that can increase your profits and get your information to the people who most want to see it. Use what you’ve learned in the above tips and your bottom line will thank you for it.